Ever find yourself asking that question, wondering why your budget drive or capital campaign is struggling while another congregation’s always seems to do really well? Every congregation and every circumstance are different, of course, but consistently successful campaigns do seem to share a small number of key attributes.
By the way, by “successful,” I mean a campaign that builds community, reinforces mission, meets its goals, and leaves everyone feeling energized, not exhausted. Let’s look at some of the factors that most often provide a successful campaign:
- Stewardship is ministry. Ensure the leadership and everyone involved in the program remind us all that. This is the lifeblood for the rest of our ministry. Treat it accordingly. We should also be clear this is not just another charity to consider – this is our spiritual home and where we live out our values individually and as a community. This is the priority among the good causes in our lives.
- The best stewardship campaigns are not, in fact, campaigns. They are continuous, yearlong open discussions and references to resourcing our values – the campaign is just an exclamation point in that continuing conversation. Ensure this conversation is present and visible all year (including with new members), not just pulled out of the closet for 5 weeks every year.
- Most people do not give “to keep the lights on” or to save a sinking ship. They give to actualize their dreams and values. Stewardship should speak to that; what is it we do programmatically that merits our money (great services, inspiring music, social action in the world, being a just employer, etc.). What difference does my contribution make? What else would we do if we had 5% or 10% more? Give people something real and meaningful to invest in.
- Successful congregations celebrate their donors just as they do their volunteers. They thank and recognize those who can and do donate, especially Fair Share givers (which avoids celebrating only the large amount donors). Celebrate running successes in numbers contributing, fair share pledges, numbers of households increasing, first time commitments, etc.
- Leadership sets the example in financial commitments and in working for the campaign. Exceptions should be extraordinarily rare. If the leadership is not committed enough to contribute and to talk to others about doing so, why should anyone else?
- We remind ourselves that there is a reason we so often cite “The 3 Ts;” not “pick 2 out of 3 T’s.” As responsible members of this community, we are called to contribute in all 3 categories as best we can. The fact that we may volunteer a lot or provide special talents does not lessen our responsibility to provide financial support as we can. Leaders and visiting stewards need to be prepared to have this conversation with those who may feel otherwise. You may have very few resources to share; that makes the sharing no less valued – quite the opposite.
- Churches often conduct their budget drive like it’s a new requirement – and a surprise – every year. The leadership should have a general plan for what type of campaign (face to face, cottage meeting, etc.) laid out at least 3 years out, if not 4, should know who the chair and vice chair are 2 years out, and should plan on doing face to face about every other year, certainly no less than every 3rd year.
In Part II of this blog, we will look at more of these keys to success.
Winning starts with beginning. People are not lazy; they just have impotent goals, that is, goals that do not inspire them.