A New Definition of Generosity?

I have been thinking a lot about the definition of generosity. Recently, my colleague Ian Evison wrote:
 “I think we are going to enter into a time when the idea of getting people to be more generous is going to need to be much more balanced by focusing on sustainability—even what people will be generous about will be more about sustainability.”

Seems to me that since so many congregants have lost jobs or are currently under employed, that our congregations may be faced with flat annual budgets that reflect the new generosity.

For example, if a congregant had previously contributed $1,000 to the annual budget, and that same congregant is now unemployed, maybe a $250 annual pledge is even more generous than her previous pledge. Maybe you have a dozen other congregants, or more, facing the same dilemma.

By extension, it is quite possible that your annual budget might even be smaller than the previous year and could reflect even more generosity than the previous year.

Maybe a new definition of generosity is needed. Maybe we need to correlate generosity with sustainability. Maybe the idea of getting congregants to increase their generosity means that we focus on sustaining those most important aspects of congregational ministry, rather than expanding into new programs.

The Coming Death Tsunami, written by Lovett Weems and shared by Rev. Brian Covell of Third Unitarian Church in Chicago, pursues this issue. Take a look and see what you think. I would love to begin a conversation about this issue.

Looking forward to hearing from you.

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Annual Budget Drive, Appreciative Inquiry, Art of Thriving, Capital Campaigns, Fundraising, Generosity, Giving and Receiving, Long-Range Stewardship Planning, Money, Myths, Resources, Spiritual Giving, Stewardship Education

Helpful and Amusing DVD on Stewardship

The folks at the Eno River UU Fellowship in Durham, NC have produced a DVD of skits about financial stewardship called Dramas to Provoke Generosity. It features members from the Fellowship in 6 skits. Some of the skits touch on religious beliefs and giving and others connect our UU values to our financial giving. They are amusing and provocative, and try to get at some of the considerations that our members may have about financial stewardship in our congregations.

The producers provide the scripts for the skits, in files on the DVD, so your congregation can adapt them and produce them in your own congregation. They are all brief enough – perhaps you have some talented folks in your congregation who would present one skit each week during your annual budget drive period? Or maybe you could invite congregants to read the scripts together and discuss them as an adult spiritual development series? They might also be useful as a starting point for exploring other religions and their approaches to stewardship.

If you are less adventurous, you might consider just showing the skits as a starting point for consideration or discussion. Because the DVD is well produced, the acting fits the material, and the scripts are broadly humorous; they are engaging but not likely to offend anyone. Click here to purchase the DVD.

Here is a video preview of the DVD:

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Annual Budget Drive, Appreciative Inquiry, Art of Thriving, Fundraising, Generosity, Giving and Receiving, Money, Myths, Resources, Sermon, Spiritual Giving, Stewardship Education, Uncategorized

Guaranteeing Success?

I occasionally get inquiries along the lines of:

“How much money will we raise if a stewardship consultant guides us through an annual budget drive? How much more money will we raise than if we conduct the drive without a consultant?” What will be our ‘return on investment?’

Seemingly good questions, yes? Well actually, not so much.

There is simply no way to prove a direct link between your congregation’s annual budget drive success and the person who has led the drive, whether that person is a lay leader or a stewardship consultant. People who espouse this line of thinking believe that the ‘right’ person, using the ‘right’ technique will guarantee success. If that were the case, fundraising would be quite easy.  Positive results could be guaranteed.

Unfortunately, there are just too many variables. For example, the amount of money raised can be effected by any one of several uncontrollable scenarios; a major congregational conflict, the sudden resignation of your minister, the death of a major donor, an economic crisis, an upcoming capital campaign, just to name a few.

So if there is no way to guarantee monetary success, what can a stewardship consultant promise?

  • A stewardship consultant will help you frame an annual budget drive in term of abundance, rather than scarcity, thus setting the stage for a culture shift.
  • A consultant will broaden the definition of ROI beyond a simple definition of how much money is raised.
  • A consultant will introduce (or reinforce) the broad concept of stewardship, rather than a narrow focus on fundraising.
  • A consultant will organize a drive so that you will prevent getting the cart before the horse.
  • A consultant will help to create a clear, compelling case to justify the ask and answer questions like: “What difference will my financial commitment make? How will we be better able to fulfill our congregational ministry if I contribute more than last year?”
  • A consultant will use the Suggested Fair Share Giving Guide to help donors create their own definition of fair share

Here’s how I framed this issue in Chapter One of Beyond Fundraising:

“We need to replace [the old tapes of scarcity] with positive, more accurate statements of abundance, such as ‘Our congregation has a clear mission, we are publicly passionate about that mission, and we will secure enough resources (people, time, and money) to successfully implement our mission.’ A congregation with a culture of abundance believes in the reality that there can always be enough. They believe that diligent stewardship will provide everything needed. The glass is at least half full. Sometimes there are several glasses. Sometimes they even overflow.

Focusing on abundance requires a new vocabulary, one that emphasizes the reality of abundance by diminishing our focus on money. This vocabulary puts fundraising under the umbrella of stewardship. Rather than discussing the goal of raising money, congregations should discuss money as no more than a means to an end. Money is most meaningful when we can move from thinking of it as a way to pay the bills and regard it as a way to fulfill the ministry of the congregation. . .

Some of today’s healthiest faith communities focus more on stewardship than fundraising. While fundraising refers specifically to money-raising efforts, stewardship is an attitude that is reflected in all of the congregation’s efforts. Fundraising emphasizes the need of the recipient; stewardship addresses people’s spiritual need to give. Stewardship must precede fundraising.

Healthy faith communities see stewardship as a vital component of their ministry. They understand that stewardship is an act of worship. Worship includes the joyful sharing of gifts (aptitude, ability, and money), call (willingness to proclaim the congregation’s spiritual message), and spiritual vocation (willingness to take up volunteer efforts to support the faith community). Note that gifts have a wider meaning than money exchanged for the programs and ministries of a faith community. For example, one’s gift to the faith community might be to serve on the finance committee because one has a good understanding of financial matters. Or a member with landscaping ability might agree to become the caretaker of the memorial garden. All kinds of gifts should be valued and considered meaningful.

Stewardship, then, is the growing, nurturing, promoting, and building of the gifts, call, and spiritual vocation of the members of a faith community. Stewardship is not necessarily the things people do, but the spirit that influences the things they do.”

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Annual Budget Drive, Appreciative Inquiry, Art of Thriving, Capital Campaigns, Fundraising, Generosity, Giving and Receiving, Long-Range Stewardship Planning, Money, Myths, Resources, Stewardship Education

Culture of Abundance versus Culture of Scarcity

The Law of Enrollment Meets the Ask
By Laurie Herrick, Kathleen Dowd, and Rachel Kuhn

In this article, Laurie Herrick, Kathleen Dowd and Rachel Kuhn make a compelling case for focusing on the reality of abundance, instead of the myth of scarcity.

Herrick, Dowd, and Kuhn believe in something they call the Law of Enrollment. They describe it as a natural law in which it is easy for donors to become enrolled in current conversations about scarcity and what we do not have or cannot do. They believe that fundraisers must be present to the enrollment ‘dance’ and enroll prospective donors in how they can make a positive difference in your organization/congregation.

Read the article in Quantum Jump for a wonderful example of a conversation between a fundraiser and a potential donor where the fundraiser helps the donor to understand the importance of making a difference.

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Appreciative Inquiry, Fundraising, Generosity, Giving and Receiving, Money, Spiritual Giving

Interested in a unique fundraising option?

Interested in a unique fundraising option? If so, we have found the article for you! Jeff Shapiro writes about a group of senior citizens posing nude for a calendar to help raise money for their church. Shapiro writes, “a group of senior citizens from a congregation in Massachusetts stripped down to their birthday suits to pose for photos in a 2012 calendar created to show the beauty of aging.

Twelve men from First Parish in Framingham, a Unitarian Universalist congregation, who are all between 64 and 87 years old, took it all off in the making of the parish’s Celebration 2012 Calendar. Don’t worry though, they don’t reveal everything. In each of the calendar’s images, the men aren’t wearing any clothes, but each of them is covered up by a prop in their private areas.

The goal of the calendar is to show, in a society that can sometimes be obsessed with youth, growing old can be a joy. The parish wanted to show that these older men are still full of life, they have a lot to offer and they have a great sense of humor.”

You can read the full article on The Christian Post website.

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Appreciative Inquiry, Fundraising, Generosity, Giving and Receiving, Money, Uncategorized

Shibboleths of Leadership

A shibboleth has come to mean the use of old words or phrases that form part of the specialized jargon of a group, and reveal their users as members of a group. Since many of us continue to cling to old ideas, Lance Secretan coined the term shibboleths of leadership.

He believes the practice, theory and teaching of leadership as been in a rut for years. He has noticed a herd mentality afoot. Consultants, professors, academic writers, and theorists work hard to deepen the existing paradigm, thus excluding new thinking.

He believes our attachment to shibboleths and theories often serve our need to be right more than the need to make the world better. This frailty of ego results in making work experience debilitating or many people whose common sense tells them that the philosophies and theories being practiced and promoted are inadequate and anachronistic. Yet, people are pulled along on the stream of fashionable shibboleths masquerading as wisdom, unable to change it all. The CEOs, leaders and HR practitioners responsible for training and development, often scan the environment for the most popular theories and books—obsolete paradigms and shibboleths—and not wanting to be seen to be out of step, they encourage the same obsolescence  themselves, reinforcing the inadequacy and providing validation for those still stuck in their old paradigms.

You can read the rest of Shibboleths of Leadership by checking out the article in Paradigms magazine.

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Art of Thriving, FORTH: A Stewardship Development Program, Myths, Operational/Organizational Aspects, Resources, Uncategorized

Creative Capital Campaign Gifts (5 of 5)

Over the last 26 years I have served as a Congregational Stewardship Consultant for the UUA.  During that time I have worked with over 135 of our congregations, some of them more than once.  I have had the opportunity to talk with many people about how they made their decisions to support a capital campaign in their congregation.  One technical note:  Financial commitments to a capital campaign are usually paid over a three year period.  Here are a few of my favorite stories.

These stories are illustrative.  They contain one common element.  Persons with commitment to the vision of the church will find a way to give generously.  Each of these stories involves people who “gave until it felt good.”  And that really is the criterion for our success.  Each pledge is important.  Each person will give according to her or his commitment and will want to feel good about it.
David L. Rickard
UUA Congregational Stewardship Consultant

John had retired several years ago.  He had a small pension in addition to his Social Security payment, enough income for the necessities of life with little room for luxuries.  He gave considerable thought to whether he could make a pledge to the capital campaign.  In the end, he committed to $1,100 to be paid over three years.  His reasoning?  He would set aside a dollar a day to pay the pledge.

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Capital Campaigns, Fundraising, Generosity, Money

Book Review: Reach Out and Give by Cheri J. Meiners, M.Ed.

“The World is beautiful. There’s so much to notice and be grateful for.”

Reach out and Give is a short, easy-to-read children’s book that is uplifting, positive, and a useful tool in teaching children how they can be generous and reach out to their community. At only thirty pages with bright and cheerful illustration, follows one young boy in his journey throughout his community where he learns how he can give his time and talent to those in need. Moreover, Reach Out and Give highlights how good it can feel inside yourself when you help others and are generous.

The message conveyed in this book is one that every child should understand, and while the story itself is a useful learning tool, so is the four pages of resources for parents and teachers located in the back of the book. This section of resources begins by defining important words that a young child might not yet understand, but will be essential to know when learning about giving: generous, grateful, relief, service, talents, and volunteer. There are questions provided that can help stimulate a conversation about generosity between a parent and/or teacher and their young child. Lastly, there are a number of games that are highlighted to utilize during “teachable moments” related to generosity.

One great idea the author has is for children to create a “We’re Grateful for” Journal. She writes what the teacher will need to prepare this journal and what kind of materials are necessary, and then she writes how to effectively use this teaching tool: “Talk with children about what it means to be grateful, using discussion questions for pages 1-3. Explain that you will be keeping a journal-a daily record- of things everyone is grateful for. Each day, you and the children can each draw a picture or write a journal entry of something you saw, something that happened, or something you realized you are thankful for. Invite children to date their entries and add them to the book each day. Continue over several weeks, noticing from time to time how full the journal is growing and how much there is to be grateful for.”

Whether you are a parent, teacher, or religious educator in your congregation, this book is extremely useful in helping a child to understand the importance of generosity. To learn more about the author and the text, you can visit Free Spirit Publishing for details.

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Appreciative Inquiry, Art of Thriving, Fundraising, Generosity, Giving and Receiving, Resources, Spiritual Giving, Stewardship Education, Volunteer Management, Youth

Study finds that Donors that give more to Church also give elsewhere

“Houses of worship and other charities often aren’t in competition for dollars but instead tend to reap donations from similar donors, a new study shows.

Slightly more than 50 percent of people who financially supported congregations also gave to at least one charitable organization in the last year, according to a study conducted by Phoenix-based Grey Matter Research Consulting.
Researchers also found that the more Americans give to a house of worship, the more they donate to other groups. And the trend continues with the generosity of the donor.

For example, donors who gave less than $100 to a house of worship also donated an average of $208 to other charities. Those who gave between $100 and $499 to a congregation gave an average of $376 to others. Donors of between $500 and $999 to places of worship gave an average of $916 to others.”

To read the rest of this article, you can visit the Beliefnet Blog that highlights this report.

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Appreciative Inquiry, Art of Thriving, Fundraising, Generosity, Giving and Receiving, Money, Spiritual Giving

Creative Capital Campaign Gifts (4 of 5)

Over the last 26 years I have served as a Congregational Stewardship Consultant for the UUA.  During that time I have worked with over 135 of our congregations, some of them more than once.  I have had the opportunity to talk with many people about how they made their decisions to support a capital campaign in their congregation.  One technical note:  Financial commitments to a capital campaign are usually paid over a three year period.  Here is one of my favorite stories.

These stories are illustrative.  They contain one common element.  Persons with commitment to the vision of the church will find a way to give generously.  Each of these stories involves people who “gave until it felt good.”  And that really is the criterion for our success.  Each pledge is important.  Each person will give according to her or his commitment and will want to feel good about it.
David L. Rickard
UUA Congregational Stewardship Consultant

Sarah was an instructor at a major university.  She felt strongly that the new space and the air conditioning were very necessary for her congregation to grow and serve the needs of the religious liberals in the area.  But her salary barely covered her family’s needs, and her savings were to provide a college education for her daughter.  She, too, found a creative solution.  When the steward visited, she proudly announced that she would give $6,000 to the Building Fund.  The visiting steward, who thought he knew her well, was momentarily stunned until she explained, “This is so important to me that I will teach classes for the next three summers in order to make this pledge.”

 

Look for another story from David Rickard in the coming weeks!

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Capital Campaigns, FORTH: A Stewardship Development Program, Fundraising, Generosity, Money