I occasionally get inquiries along the lines of:
“How much money will we raise if a stewardship consultant guides us through an annual budget drive? How much more money will we raise than if we conduct the drive without a consultant?” What will be our ‘return on investment?’
Seemingly good questions, yes? Well actually, not so much.
There is simply no way to prove a direct link between your congregation’s annual budget drive success and the person who has led the drive, whether that person is a lay leader or a stewardship consultant. People who espouse this line of thinking believe that the ‘right’ person, using the ‘right’ technique will guarantee success. If that were the case, fundraising would be quite easy. Positive results could be guaranteed.
Unfortunately, there are just too many variables. For example, the amount of money raised can be effected by any one of several uncontrollable scenarios; a major congregational conflict, the sudden resignation of your minister, the death of a major donor, an economic crisis, an upcoming capital campaign, just to name a few.
So if there is no way to guarantee monetary success, what can a stewardship consultant promise?
- A stewardship consultant will help you frame an annual budget drive in term of abundance, rather than scarcity, thus setting the stage for a culture shift.
- A consultant will broaden the definition of ROI beyond a simple definition of how much money is raised.
- A consultant will introduce (or reinforce) the broad concept of stewardship, rather than a narrow focus on fundraising.
- A consultant will organize a drive so that you will prevent getting the cart before the horse.
- A consultant will help to create a clear, compelling case to justify the ask and answer questions like: “What difference will my financial commitment make? How will we be better able to fulfill our congregational ministry if I contribute more than last year?”
- A consultant will use the Suggested Fair Share Giving Guide to help donors create their own definition of fair share
Here’s how I framed this issue in Chapter One of Beyond Fundraising:
“We need to replace [the old tapes of scarcity] with positive, more accurate statements of abundance, such as ‘Our congregation has a clear mission, we are publicly passionate about that mission, and we will secure enough resources (people, time, and money) to successfully implement our mission.’ A congregation with a culture of abundance believes in the reality that there can always be enough. They believe that diligent stewardship will provide everything needed. The glass is at least half full. Sometimes there are several glasses. Sometimes they even overflow.
Focusing on abundance requires a new vocabulary, one that emphasizes the reality of abundance by diminishing our focus on money. This vocabulary puts fundraising under the umbrella of stewardship. Rather than discussing the goal of raising money, congregations should discuss money as no more than a means to an end. Money is most meaningful when we can move from thinking of it as a way to pay the bills and regard it as a way to fulfill the ministry of the congregation. . .
Some of today’s healthiest faith communities focus more on stewardship than fundraising. While fundraising refers specifically to money-raising efforts, stewardship is an attitude that is reflected in all of the congregation’s efforts. Fundraising emphasizes the need of the recipient; stewardship addresses people’s spiritual need to give. Stewardship must precede fundraising.
Healthy faith communities see stewardship as a vital component of their ministry. They understand that stewardship is an act of worship. Worship includes the joyful sharing of gifts (aptitude, ability, and money), call (willingness to proclaim the congregation’s spiritual message), and spiritual vocation (willingness to take up volunteer efforts to support the faith community). Note that gifts have a wider meaning than money exchanged for the programs and ministries of a faith community. For example, one’s gift to the faith community might be to serve on the finance committee because one has a good understanding of financial matters. Or a member with landscaping ability might agree to become the caretaker of the memorial garden. All kinds of gifts should be valued and considered meaningful.
Stewardship, then, is the growing, nurturing, promoting, and building of the gifts, call, and spiritual vocation of the members of a faith community. Stewardship is not necessarily the things people do, but the spirit that influences the things they do.”