We’ve all heard myths about fundraising.  These often lead us to do the exact opposite of what we should be doing to raise money.  We’ll be running a twelve part series de-bunking fundraising myths to take a close look at these false assumptions about giving.

This is the tenth in the series and we will run one each month (if you can’t wait to a year to read all of them you can purchase the book Beyond Fundraising: A Complete Guide to Congregational Stewardship and read them in Chapter 1: The Spiritual Roots of Stewardship).  Hosting a great luncheon after a Sunday Service is the key to people’s pocket books, right?

As always, we encourage you to leave comments.

Fundraising Myth #10

Myth: As long as a fellowship event (to launch an annual budget drive or capital campaign) provides a free meal, people will attend the event and give generously of their gifts, call, and spiritual vocation. A beautiful brochure with a clever slogan and attractive logo will further increase giving.

Truth: A free meal is not enough. When people reserve time in their busy schedules, they expect more than just some mediocre food and an average after-dinner program. They want a well-planned event that includes an opportunity to interact with other congregants. They also want to have fun. Many fundraising consultants have determined the best entertainment involves the attendees. For example, a program of group signing is preferable to having the choir perform for the gathering. Nevertheless, keep in mind that the format and promotion of the event matter less than the message. A well-planned fellowship event, a beautiful brochure, and a clever slogan will add absolutely nothing to financial commitments unless a clear and compelling case for stewardship has been made.

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Robin Nelson

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