The Law of Enrollment Meets the Ask
By Laurie Herrick, Kathleen Dowd, and Rachel Kuhn
In this article, Laurie Herrick, Kathleen Dowd and Rachel Kuhn make a compelling case for focusing on the reality of abundance, instead of the myth of scarcity.
Herrick, Dowd, and Kuhn believe in something they call the Law of Enrollment. They describe it as a natural law in which it is easy for donors to become enrolled in current conversations about scarcity and what we do not have or cannot do. They believe that fundraisers must be present to the enrollment ‘dance’ and enroll prospective donors in how they can make a positive difference in your organization/congregation.
Read the article in Quantum Jump for a wonderful example of a conversation between a fundraiser and a potential donor where the fundraiser helps the donor to understand the importance of making a difference.